A few days before the release of Ready Player One, here is a small event not to be missed. First of all, as you know, ephemeral places dedicated to movies or series are in vogue. So, after the immersive experience of Altered Carbon, here is an installation that will interest fans of Ready Player One, Steven Spielberg’s new movie. That’s why, BNP Paribas, Warner Bros and the Parisian agency Passage Piéton create the “Arcade Bar Ready Player One” with Neo legend from March 21 to 27 in Paris, to dive into the world of Steven Spielberg’s film event inspired by Ernest Clin’s eponymous bestseller.
First, this opportunity allowed Warner Bros and BNP Paribas, partner of the launch of Ready Player One, to join forces to offer an unprecedented experience of the film to the French public even before its release in theaters. Indeed, that’s what they did by opening the Arcade Bar Ready Player one! That’s the only living place to discover the world of film, and share a good time alone or with family thanks to the arcade Neo legend! In particular, we can find Classic, Mini, Vizion and Table 80s arcade kiosks equipped with mythical games from the 80s.
This pop-up bar pays homage to pop-culture and virtual reality! It will be open to everyone from 21 to 27 March 2018 at Grand Breguet, 17, rue Breguet (Paris 11).
The Arcade Bar Ready Player One will offer visitors a virtual reality experience! But also, to (re) play arcade games, or to preview the elements of the movie. Essentially through several spaces and work-related atmospheres, all in a retro-futuristic atmosphere.
“What we liked about the Warner Bros approach is to be able to produce with them a unique experience around the film. First, tennis and cinema are the two affinity territories of the BNP Paribas brand. Finally, it is an important vehicle for us to create a link with our customers and prospects. Thus, the opening of the Arcade Bar Ready Player One meets our ambition to offer new and enhanced experiences of cinema to our audiences. Moreover, we are convinced that immersive technologies offer limitless possibilities in this area. “. (Bertrand Cizeau, Director of Communication, Deputy Director of Corporate Engagement, BNP Paribas).
Rendez-vous from March 22 to 27 at Grand Breguet! Located 17 rue Breguet in the 11th arrondissement of Paris, from 11:00 to 2:00 in the morning. Free admission.