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Smiley x Neo Legend : The collaboration that makes you smile!


For the 50th anniversary of the brand Smiley, Neo Legend reveals a new colorful collaboration imagined by the street artist André, available in a limited edition of 50 pieces. The Smiley collection will be available exclusively at the Smiley Pop Up Store at Galeries Lafayette Haussmann and Champs Élysées, until April 3rd and on the Neo Legend website.

The famous street artist André and the brand with the iconic smile have joined forces for an original collaboration tinted with joy of life and which comes to life on the Neo Legend machines.

Smiley partners with André!

Through a composition that leaves room for colours and reminds us of the aesthetic codes of graffiti, the André x Smiley machine plays with “splash” effects of flashy coloured paint completed by a multitude of drawings of the famous smile.

Dressed in yellow and pink, and enhanced with a handmade tag “Take time to Smile“, the machines of the André x Smiley collection for Neo Legend create a link between the golden age of video games and street art.

A collection at the meeting point of styles, between pop culture and urban culture, available in two emblematic models of the Neo Legend collections: the Classic Arcade and the Compact Arcade, and available in a limited edition of 50 pieces.

Smile all the way to the joystick… The buttons are also customized with “smiley” motifs created exclusively for this collaboration.

Today, with its 2.0 machines, Neo Legend offers everyone the possibility to access the best of video games in their entirety via a new exclusive and official partnership with the connected and evolving ANSTREAM platform. A system that includes more than 1200 arcade games and offers a nostalgic dive into the 80’s and 90’s, considered to be the golden age of video games.

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